Magazine : Phani Ratna Kumar Potluri
Current
Business Development Advisor
Education
MBA/PGDM Strategy Operations and Marke...
Industry
Retailing
About Phani Ratna Kumar Potluri
Over a decade of multi industry business development experience. My goal is to use my multi-functional industry specialization skill set in improving the economic value of the organization multiple fold.
Phani Ratna Kumar Potluri ’s experience
Business Development Advisor
at
Margadarsi Service Center
, Hyderabad, INDIA
October 2001 – Currently Working
Industry: Retailing
Functional area: Sales / BD
Enhanced the product line by adding HIGH VALUE HIGH MARGIN
product of SANGINI Diamonds to LOW VALUE LOW MARGIN petroleum
product in the same retail venture and achieved the 1st POSITION
in ALL INDIA exclusive store sales in the FIRST MONTH
itself Added Auto LPG to the petro-retailing product line and
increased sales to the be India’s highest volume seller of Auto
LPG for M/s Hindustan Petroleum Corporation Limited Headed the
business development to record an increase of 600% in sales
turnover from 50 million rupees to 300 million rupees in a span
of six years Spearheaded the implementation of an ERP package
and ISO 9001 certification Automated indenting system and put in
place control systems to prevent high inventory levels and dead
stocks. Discovered loopholes in the inbound logistics of all raw
materials and plugged to prevent bleeding of profits. Hence,
increased net profits by 200% in a span of one year. Increased
the retail network by 200% within a span of five years
product of SANGINI Diamonds to LOW VALUE LOW MARGIN petroleum
product in the same retail venture and achieved the 1st POSITION
in ALL INDIA exclusive store sales in the FIRST MONTH
itself Added Auto LPG to the petro-retailing product line and
increased sales to the be India’s highest volume seller of Auto
LPG for M/s Hindustan Petroleum Corporation Limited Headed the
business development to record an increase of 600% in sales
turnover from 50 million rupees to 300 million rupees in a span
of six years Spearheaded the implementation of an ERP package
and ISO 9001 certification Automated indenting system and put in
place control systems to prevent high inventory levels and dead
stocks. Discovered loopholes in the inbound logistics of all raw
materials and plugged to prevent bleeding of profits. Hence,
increased net profits by 200% in a span of one year. Increased
the retail network by 200% within a span of five years
Business Development Advisor at Hayat Communications , Kuwait City, Kuwait
August 1999 – October 2001
Designed a $ 6 million dollars “Networked Education” project
which is currently under review by the Ministry of Education in
Kuwait under a tripartite agreement Spearheaded the development
and launch of a new product line called Business Specific
Applications, FACTSII.BSA, with a market potential of $ 3 million
dollars Creation of new markets in the Middle East region for
WAP and Application hosting services for the FACTSII.PROJECTS ERP
product line Managed a team involved in building a wireless
supply chain management system for real time reporting using the
cost effective SMS via the cellular network. Implemented the
full operational workflow for documents and deliverables in the
software development organization so as reduce the project delays
by 85 percent. Structured the software development organization
so as to improve information dissemination across functions
which is currently under review by the Ministry of Education in
Kuwait under a tripartite agreement Spearheaded the development
and launch of a new product line called Business Specific
Applications, FACTSII.BSA, with a market potential of $ 3 million
dollars Creation of new markets in the Middle East region for
WAP and Application hosting services for the FACTSII.PROJECTS ERP
product line Managed a team involved in building a wireless
supply chain management system for real time reporting using the
cost effective SMS via the cellular network. Implemented the
full operational workflow for documents and deliverables in the
software development organization so as reduce the project delays
by 85 percent. Structured the software development organization
so as to improve information dissemination across functions
Head Customer Service at Mafatlal Industries Limited , Mumbai, INDIA
August 1998 – August 1999
Managed the retail network development by opening 50 authorized
retail outlets all over India thus increasing the retail sales by
100% in the last 3 years. Achieved a 20% increase in fabric sales
in India in a stagnant market scenario in the current year.
Managed operations of 2 distribution Joint Venture companies in
Southern and Eastern India and 10 sales branches all over India.
Second in-line to manage a portfolio of around $ 75 million in
sales revenue, advertisement/ publicity, production planning,
transportation, pricing, retail & wholesale network
administration etc.
retail outlets all over India thus increasing the retail sales by
100% in the last 3 years. Achieved a 20% increase in fabric sales
in India in a stagnant market scenario in the current year.
Managed operations of 2 distribution Joint Venture companies in
Southern and Eastern India and 10 sales branches all over India.
Second in-line to manage a portfolio of around $ 75 million in
sales revenue, advertisement/ publicity, production planning,
transportation, pricing, retail & wholesale network
administration etc.
Operations Manager at Mafatlal Burlington Industries Limited , Surat, INDIA
July 1997 – August 1998
Held responsible and accountable for coordination and control of
manufacturing operations and capacities. Aligned the sales and
merchandising requirements with production capabilities to
increase profitability by 30% in 3 months of the
start-up Achieved an inventory turnover of 7 in 6 months time
from the start-up. Supervised customer services and master
planning functions and provided priorities to those involved.
Worked with the Vice President to align sales and merchandising
needs with manufacturing. Involved in master planning across
different plants. Trained in all administrative plant systems
manufacturing operations and capacities. Aligned the sales and
merchandising requirements with production capabilities to
increase profitability by 30% in 3 months of the
start-up Achieved an inventory turnover of 7 in 6 months time
from the start-up. Supervised customer services and master
planning functions and provided priorities to those involved.
Worked with the Vice President to align sales and merchandising
needs with manufacturing. Involved in master planning across
different plants. Trained in all administrative plant systems
Operations Manager at Burlington Industries Limited , Greensboro, US
June 1996 – July 1997
Worked with the Vice President to align sales and merchandising
needs with manufacturing. Involved in master planning across
different plants. Trained in all administrative plant systems
needs with manufacturing. Involved in master planning across
different plants. Trained in all administrative plant systems
Phani Ratna Kumar Potluri ’s education
MBA/PGDM [Strategy Operations and Mar...],
Babcock Graduate School of Management [June,1996]
, NCarolina, US
B.Tech/B.E. [Mechanical Engineering],
Indian Institute of Technology [May,1994] , Chennai, INDIA
XII [Maths Physics Chemistry],
Hyderabad Public School [March,1989] , Hyderabad, INDIA
Phani Ratna Kumar Potluri ’s additional information
Interests:
Business Development, Market Intelligence, Operational Effectiveness, Supply CHain Optimisation, Competitive analysis, financing, franchising, mergers and acquisition
Websites:
Awards and achievements:
• Recipient of The Charles H. Babcock Scholarship
• President of the Operations Club, A Student Chapter of APICS
Hey there! Phani Ratna ... is using SiliconIndia.
Benefits of SiliconIndia
- Find prospects, new employees or jobs
- Get mentored by industry experts
- Get daily news updates
- Get found in search engines (Google, yahoo)
- Find coworkers and batchmates
