Magazine : Nikunj Mahajan
Current
Sr Executive - MArketing at Zee
Education
PGDBM Marketing
Blog
Nikunj Mahajan ’s experience
Sr. Executive -
at
Zee
, NOIDA
Currently Working
· Formulation of the annual Business Plan for Zee Jagran (Socio
Spiritual Channel) and providing inputs for strategic business
needs. · Assist the Business Head in the Formulation of
Marketing Strategy & thereafter Implementation & Execution of the
Marketing strategy. · Brand management – Support and
Standardize the brand, Channel positioning, Recall,
Imagery · Marketing communications o Plan, Execute &
Marketing Communication campaigns o Managing Public Relations
o Market Relationship Management o Network Channel Promotions
(ZEEL bouquet) o Direct Marketing & Brand Activation o Managing
the online identity (www.zeejagran.com) of the Channel.
o Online Marketing activity through e-mailers and Social
Networking sites. · Assist the Business Head in preparing
monthly, quarterly & annual Review Reports and formulating
Business Strategy for Zee Jagran. · Assist the Business Head
& Programming Head in ideation & conceptualization of the content
for the Channel. · Provide support to the Sales Team through
trade promotions and insight generation with the help of TAM,
AMAP etc.
Spiritual Channel) and providing inputs for strategic business
needs. · Assist the Business Head in the Formulation of
Marketing Strategy & thereafter Implementation & Execution of the
Marketing strategy. · Brand management – Support and
Standardize the brand, Channel positioning, Recall,
Imagery · Marketing communications o Plan, Execute &
Marketing Communication campaigns o Managing Public Relations
o Market Relationship Management o Network Channel Promotions
(ZEEL bouquet) o Direct Marketing & Brand Activation o Managing
the online identity (www.zeejagran.com) of the Channel.
o Online Marketing activity through e-mailers and Social
Networking sites. · Assist the Business Head in preparing
monthly, quarterly & annual Review Reports and formulating
Business Strategy for Zee Jagran. · Assist the Business Head
& Programming Head in ideation & conceptualization of the content
for the Channel. · Provide support to the Sales Team through
trade promotions and insight generation with the help of TAM,
AMAP etc.
Executive - Strategic Planning at IAP Company Ltd. , Gurgaon
December 2006
· Formulation of the Business Plan for Merinews.com, an online
media venture of IAP Company Ltd. Merinews.com is a news portal
based on the concept of Citizen Journalism where the content is
User Generated. · Assist VP (New Business Ventures) in the
formulation and implementation of Marketing & and Brand Strategy
for Merinews · Plan, implement & monitor the marketing
campaigns for Merinews.com to increase traffic, content &
interactivity on the website. The main tools for increasing the
participation by users were through e-mailers, gratification
programs and social networking sites. · Coordinating with
the Strategic Partners/Allies, PR and Advertising
Agencies. · Co-ordinate with Designing team for prepare
Marketing Collaterals. Focus Area: Incubation Management &
Marketing
media venture of IAP Company Ltd. Merinews.com is a news portal
based on the concept of Citizen Journalism where the content is
User Generated. · Assist VP (New Business Ventures) in the
formulation and implementation of Marketing & and Brand Strategy
for Merinews · Plan, implement & monitor the marketing
campaigns for Merinews.com to increase traffic, content &
interactivity on the website. The main tools for increasing the
participation by users were through e-mailers, gratification
programs and social networking sites. · Coordinating with
the Strategic Partners/Allies, PR and Advertising
Agencies. · Co-ordinate with Designing team for prepare
Marketing Collaterals. Focus Area: Incubation Management &
Marketing
Nikunj Mahajan ’s education
PGDBM [Marketing],
Jagan Institute of Management Studies, Delhi [2006/April]
, Delhi - NCR
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