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Bhaskar Jha

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Bhaskar Jha

PR and Marketing Professional

Positive Interactive Pvt Ltd

Bhaskar Jha is a member of:

Bhaskar Jha's Advice

Be open to new Ideas

I would like to emphasize the aspirants on the fact that their preparations always need to be dynamic in nature. To be successful, one has to develop entirely different skill set like; work in challenging environment, open to new ideas, and most important continuously learn with an open mind.

Family Background

I belong to a family wherein my forefathers were zamindars till my grandfather. My father is a retired Govt. employee and my mother is a homemaker and blind believer of God. During my childhood, she taught me Puraans & Granthas by way of story telling. I am the youngest among eight of us.

Contribution to the field

Positive (www.positiveindia.biz) is a full service PR and MarCom firm and is an exclusive Indian affiliate of Chandler Chicco Companies which is a part of inVentiv Health. What keeps us driving is the variegated strengths that this boutique set up possesses, and amazingly delivers to its clientele.

Marketing

Marketing is usually misunderstood by advertising and selling. It is a management function that enables identifying, anticipating and satisfying customers. Marketing has never been more highly valued within a company, and today it is regarded as frontline and essential tool for business performance.

Suggestions to aspirants

Role in an organization

I focus on helping my clients on: Situation Analysis, Market Insights, Key Message Development, Building Communications Strategy & Road map for Campaign Development. I also work on Ideation for Marketing & Promotions and Visual Communications.

Future prospect

I aspire to be a Brand Mentor within the healthcare domain

Future trend

In the age of digital and social media, increased competitive pressure, changed social & cultural attitude, I see huge potential in rural marketing that is the next to be capitalized on. Today, many large multi-national corporates are focusing on to extend their marketing activities to rural India.

Importance of 4ps

Successful marketing framework depends upon addressing key issues like; kind of product, at what price, how to deliver, and how to tell to customers. These considerations are known as 4Ps–Product, Price, Place & Promotion. Recently, we add 3 more (People, Process & Physical Evidence) to make it 7Ps.

Importance of sales

To me, sales is the reason why any company or business entity exists and because of revenue generated by sales function the other departments remain intact. It is very important function within a company and the combined effort of the sales and any other wing keeps the business going.

Differences

Marketing helps to understand the trends of market and the potential, competition & challenges attached to it. Marketing team accordingly develop, plan and execute the strategy. After the positioning is being done, it is handed over to the sales team to sell it to the potential customers.