Sign in to follow 's advice will appear in your account when you log in. Follow specific Community Members and never miss out on their views and insights. Build a group of Members who you want to listen to.

Email: Password:

Don't have SiliconIndia account? Sign up Forgot your password? Reset

Ask Avinash Kaul for Advice

If your advice request is relevant to other Community members, our Editorial team may choose to send this request to all Experts to attract a wider range of answers and share them with the Community. Rest Assured, we will protect your privacy (unless you recommend otherwise).

Advice Request

Submit Cancel

Avinash Kaul

Next Member >>

Avinash Kaul

CEO

Zoom & ET Now

Avinash Kaul is a member of:

- Expert

Differentiate Strategies in place with your Competitors

As TV brands we look closely at the changing technology and distribution
platforms and we believe that as content producers we have to be
agnostic of the platform of delivery . Our focus on digital especially
social media and expansion outside the boundaries of India I believe
gives us a unique edge over our competitors.

Market share Captured

As zoOm we are the No.1 Bollywood Channel in India as well as the world
and also the No.1 Social Media brand in India ( FB we are No.2 Media
brand in India .G+ we are No.1 , Youtube we are No.1 etc ).

Positioning products in market

By a very sharp focus on our specific Target audience and extremely
sharp focus on the markets . We cater to 15-24 Sec AB in HSM 1 Mn +
markets and offer contemporary Bollywood content .

Brand Identity creation

All the 360 degree efforts that the TV brand makes across TV ,
International , Ground , Online etc ..all of this adds up to make the
brand identity .

Thoughts on Social Media Monitoring Tools

Adequate enough but not used effectively by all marketers. And also quite a lot of them so it can get confusing.