Head/ VP/ GM-Mktg
at
Largest Financial Research Outsourcing
, Bangalore, INDIA
July 2009 – Currently Working
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
Currently heads the global marketing team of this firm and
reports into the Sr Managing Director, with dotted line reporting
to the CEO. Manages the marketing, communication & strategy team
with members based out of India, Sri Lanka, Costa Rica, US and
UK. Is responsible for all marketing & branding initiatives of
the firm, including sales and marketing strategy. Plays a key
role in liaisoning with the sales, delivery & executive
management teams to formulate and execute go-to-marketing
strategy
Head Marketing Operations And Strategy at Microland Limited , Bangalore, INDIA
April 2007 – July 2009
Industry: IT-Hardware and Networking
Functional area: Marketing / Advertising / MR / PR
Reported into the CEO and was responsible for developing
marketing & sales strategy and driving numerous marketing &
branding programs for this multi-million dollar IT Infrastructure
Services firm. Also responsible for the creation of collateral,
marketing communications, PR, direct marketing initiatives,
coordinating (pre-sales) response to bids etc.
Product/ Brand Mgr at iGate Global Solutions Limited , Bangalore, INDIA
February 2005 – April 2007
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
Reported to the Global Head of Strategy, with dotted line
reporting to the CEO. Advance the firm’s business and strategic
interests with a focus to develop new business through
introduction of new service lines and refinement of existing
offerings. Guide the marketing team to enable better packaging,
branding and communication of these offerings. Identify
appropriate ways to expand business with existing clients and
acquire new clients.
Business Analyst, Research And Marketing at Evalueserve Pvt. Ltd. , Gurgaon, INDIA
November 2003 – February 2005
Industry: BPO/ITES/CRM/Transcription
Functional area: Marketing / Advertising / MR / PR
• Creation of marketing collateral and other branding
initiatives to aid business development.
• Marketing support,
along with requirements gathering (pre-sales) in coordination
with the sales team.
• Instrumental in collating & compiling
new business proposals and responding to RFIs/RFPs.
• Develop
Project Initiation Documents outlining project scope,
methodology, timelines, cost estimates etc.
• Conceptualized
project execution plans, while also evaluating feasibility of
various projects.
Relationship Manager at Allegro Capital Advisors Pvt Ltd
, Delhi, INDIA
June 2002 – November 2003
Industry: Banking/Financial Services/Broking
Functional area: Marketing, Research, Client Relationship Mangement
• Creation of marketing collateral for branding/ promotion; and
research reports for existing clients.
• Deployed market
research tools to gauge market trends & consumer behavior to gain
competitive edge.
• Implemented data collection & analysis,
involvement in lead generation & subsequently lead conversion.
• Provided investment advisory services to corporates & high
net-worth to substantially improve profitability.
• Managed a
team comprising of Team Leads, Sales Executives and Tele-Callers.