Magazine : Shireen Sheriff
Current
Marketing and PR consultant
Education
M.A Public Management
Industry
Advertising/PR/MR/Events
About Shireen Sheriff
A freelance Marketing and PR consultant with strong background in Hospitality and retail industry.Interested in creatives and copywriting, love to browze internet and keep myself updated about recent trends in relative fields. Have always been interested in Journalism,to write and express.
Shireen Sheriff ’s experience
Freelancer
at
Copywriter and Consultant( Marketing and
, Dubai, UAE
November 2007 – Currently Working
Industry: Advertising/PR/MR/Events
Functional area: Marketing / Advertising / MR / PR
• To contribute to the marketing strategies of the company ,
its companies and sales divisions through the development of
effective communication plans and initiatives. • To develop
and oversee all corporate communications platforms and channels
to ensure consistencies in delivery of key messages. • Ensure
successful execution of activities such as trade shows, forums,
seminars and sales & industry conferences • To oversee the
production of corporate communications tools and materials such
as
its companies and sales divisions through the development of
effective communication plans and initiatives. • To develop
and oversee all corporate communications platforms and channels
to ensure consistencies in delivery of key messages. • Ensure
successful execution of activities such as trade shows, forums,
seminars and sales & industry conferences • To oversee the
production of corporate communications tools and materials such
as
Head/ VP/ GM-Business Alliances at House of Marketing and Advertising- UAE , Dubai, UAE
March 2006 – November 2007
• Secure new business by giving new marketing strategies to
clients. • Writing Press Releases, internal communications for
companies. • Develop and present clear creative
recommendations to client teams at senior management
level. • To identify strategic, marketing, planning and
financial requirements and develop business proposals relating to
designated clients within the business. • Steer the creative
development process, assessing creative concepts and work to
ensure they effectively ref
clients. • Writing Press Releases, internal communications for
companies. • Develop and present clear creative
recommendations to client teams at senior management
level. • To identify strategic, marketing, planning and
financial requirements and develop business proposals relating to
designated clients within the business. • Steer the creative
development process, assessing creative concepts and work to
ensure they effectively ref
Mktg Mgr at OSIM International , Bangalore, INDIA
May 2005 – February 2006
• Business development of new markets, Liaisons with
advertising/media agencies, advertisement displays. • Identify
effective brand associations through sponsorships and leverage
the participation through different approaches aimed at
maximizing PR mileage. • Corporate sales, Branding Exercises
and Marketing Strategies, Retail Management. • Sales and
Conversion, Meeting targets and achieving the
same. • Effective market surveillance in form of competition
checks, market trends and opportuni
advertising/media agencies, advertisement displays. • Identify
effective brand associations through sponsorships and leverage
the participation through different approaches aimed at
maximizing PR mileage. • Corporate sales, Branding Exercises
and Marketing Strategies, Retail Management. • Sales and
Conversion, Meeting targets and achieving the
same. • Effective market surveillance in form of competition
checks, market trends and opportuni
PR & Media Relations Mgr at Dr. Batras Positive Health Clinic ltd , Bangalore, INDIA
September 2004 – May 2005
• Customer Relations, Responsible for ensuring that the Front
Office is in compliance with all systems, control policies and
procedures. • Prepare reports/ verify those prepared by
subordinates, periodically, on the various press releases and
events/ sponsorship programs to assess the quality. • Present
PR evaluation reports with recommendations to enhance the
brands’ image • Closely liaise with Media and Publicity
companies to enhance the brand building exercise for the
company • Supervise
Office is in compliance with all systems, control policies and
procedures. • Prepare reports/ verify those prepared by
subordinates, periodically, on the various press releases and
events/ sponsorship programs to assess the quality. • Present
PR evaluation reports with recommendations to enhance the
brands’ image • Closely liaise with Media and Publicity
companies to enhance the brand building exercise for the
company • Supervise
PR & Media Relations Mgr at Taj Group of Hotel- Fisherman’s Cove , Chennai, INDIA
July 2001 – August 2004
• Meeting the guest, knowing their preferences and updating in
the Fidelio. • Perform an ‘interface’ role between the PR
Agencies and various internal publics who need to input /
interact with them. • Schedule staff to reflect daily
occupancy and make sure schedule is concurrent with the arrival
and departure pattern • Organize and attend press conferences,
special events, launches etc., and network with associated
service providers or facilitators and build goodwill
relationships with the pr
the Fidelio. • Perform an ‘interface’ role between the PR
Agencies and various internal publics who need to input /
interact with them. • Schedule staff to reflect daily
occupancy and make sure schedule is concurrent with the arrival
and departure pattern • Organize and attend press conferences,
special events, launches etc., and network with associated
service providers or facilitators and build goodwill
relationships with the pr
Shireen Sheriff ’s education
M.A [Public Management],
University of Chennai [December,2003]
, Chennai, INDIA
B.A [Journalism and Masscommunication],
Maharaja's College Mysore [April,2001] , Mysore, INDIA
Shireen Sheriff ’s additional information
Interests:
Swimming, Candle art, Food Connoisseur, Creative writing.
Awards and achievements:
• Clientele include IFA Hotels and Securities, Sharaf Hospitality, Joy Allukas, Lifestyle Jewellery, GB Diamonds, NBAD, Al Khaleej Palace.
• Handling the entire launch of Sharaf Hospitality division in UAE.
• Developed concepts of Shop in Shops, Events and Road shows for OSIM International.
• Or
Hey there! Shireen Sheriff is using SiliconIndia.
Benefits of SiliconIndia
- Find prospects, new employees or jobs
- Get mentored by industry experts
- Get daily news updates
- Get found in search engines (Google, yahoo)
- Find coworkers and batchmates
