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Suchita Vishnoi

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Suchita Vishnoi

Head Marketing

Trend Micro

Suchita Vishnoi is a member of:

- Expert

Differentiate Strategies in place with your Competitors

We at Trend Micro develop Internet content security and threat management solutions that make the world safe for businesses and consumers to exchange digital information. With over 20 years of experience, we are recognized as the market leader in server security for delivering top-ranked client, server, and cloud-based data protection solutions that stop threats faster and protect data in physical, virtualized, and cloud environments.

We are the leader in the evolution in cloud security. As there is so much more happening in this sphere, Trend Micro riding the way of customers journey to cloud is the key differentiator giving us edge in the market place.

Since inception in 1988, Trend Micro has pioneered innovative technologies and services that protect users against threats on new and emerging platforms and devices. As the newest platform change, cloud computing, revolutionizes the way people share and make access to digital information, Trend Micro is prepared.

Unique strategies that gone unseen or a superhit.

We at Trend Micro have different stake holders for different verticals like Enterprise, Consumer etc. This assists in building strong base for each vertical and strengthens the brand as a whole.

Positioning products in market

Trend Micro delivers timely threat intelligence, service, and support to our global customer base and defends tens of millions customers round-the-clock through TrendLabsSM a worldwide network of threat research and product service and support centers. As new threats and vulnerabilities emerge, Trend Micro remains committed to timely threat intelligence and ongoing innovation to help customers secure data, ensure compliance, reduce costs, and safeguard business integrity.

By providing security from the cloud with our industry-leading Trend Micro™ Smart Protection, Network™ and security for the cloud with our server, data storage and encryption technologies, we are the best choice for Securing Your Journey to the Cloud.

Brand Identity creation

A well established brand identity is the combined effect of all the visual elements in a marketing strategy. From your website to business card to any customer communication, everything is responsible for creating an effective brand identity. Effectively conveying the message to the customers with different approach every time and focusing on customer engagement via different means is an essential aspect. In order to enhance the identity our brand, the graphics and content is crisp, simple and catchy. Our message is visually and textually pleasing to establish the ability to hold audiences. All in all positioning and creating a unique brand identity is equally important like having a good product.

Way to reach customers through sales force

Marketing function is a business enabler. The core objective of this function is to enable generate demand and create a sales ready funnel. My role as the head of marketing is to use marketing tools and tactics to generate good quality of leads that can be attended by sales force. On a regular basis, we keep on announcing various schemes and promotional activities to help the channel partners and the sales people earn higher rewards for every successful transaction.

Todays Marketing Trend

In a dynamic and ever-changing environment of today, it is much more than just positioning of "a product" or "a company" in the mind of its consumers. It is the value an organization creates and the connection it builds with its consumers. It is the brands and how they go to market that creates value for an organization. In todays scenario, marketers are not only custodians to build Brands but also to see how the brand equity gets converted to profitable growth.

As a marketer, we need to constantly evolve and stay ahead of sales cycle. The need to integrate various aspect of marketing to ensure that the results are tangible and contribute to the sales objective is the utmost requirement from this function today.

Company description & strategies in place

Trend Micro Incorporated is a global cloud security leader, creating a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years experience, we deliver top-ranked client, server and cloud-based security that fits our customers and partners needs, stops new threats faster, and protects data in physical, virtualized and cloud environments.

Marketing strategies facilitates in escalating the reach to customers no matter where they are. To match market dynamics in a competitive scenario, understanding the target audience and their changing needs to provide better products & service to our customers has been our prime strategy. Successful marketing has helped us identify customer needs, and then, plan price, promote and distribute the products and services to satisfy these needs. This way the business goals have increased profit and a greater share of the market is achieved. Trend Micro being a technology player is consistently doing that.

Biggest pain point

Constantly aligning to the sales objective is the need of the hour and being able to measure ROI from every dollar being spend is a challenge.

Matrix to Long sale cycle and multiple Buyers at same time

We follow the buyers journey. The buyer moves from being complacent to troubled, then becomes clear about needs and viable options, before deciding on preferences and opening the way for an acceptable contract. Our choice of tactics is such as to be able to move our buyer through each stage of their journey. There are steps the seller needs to take that are important for the seller that are not part of the buyers journey. Following parallel paths is what we see as a key to walk through the journeys step by step and consider issues in tandem.

Relationship of Marketers with the CEOs

As marketing is majorly responsible for creating value for customers and building strong customer relationships, marketers should have an upright relationship with the CEOs. With appropriate harmony, they can together work towards making the company truly market-focused and customer-centered and focus on the effectiveness of the resulting plans. From developing the companys marketing and sales personnel to revamping the marketing budget process, requires the involvement of both, the CEO as well the marketer.

From a customer point of view Purchasing of a product Is

To fall in the consideration frame, we need to deliver a value that a customer is ready to pay. Some of the other factors influencing the purchase from a customers point of view may include Requirement, Preference, Price, Availability, Sustainability, Competition, Convenience, its promotion etc.

Thoughts on Social Media Monitoring Tools

Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.

Continuous, real-time and deep textual analysis of the massive amounts of information from social media, as well as direct customer communication channels including online feedback, email, surveys, chat and other customer touch points, gives the actionable insights needed to engage with customers faster, make smarter business decisions and design better customer experiences.

Some of the Marketing Appeals & Tactic

We use a mix of traditional and new age marketing tools & tactics. We ensure integration of all tactics to be able to touch upon our prospects and customers to buyers journey model.

Past, present and future of Marketing for marketing experts

Marketing has evolved exceptionally from the basic price, product, place and promotion to exchange, experience, everyplace and engagement & evangelism respectively. Today marketing has transformed and emphasizes on experiencing the customers journey, creating an idea, calculating the value of your customer and bring passion to your brand through engagement.

Opportunities for Business in 2012- the ways to take advantage of them

With the rapid computerization of IT and the sophistication of attacks, In 2012, businesses need better and faster threat protection that enables business productivity whilst increasing efficiency and manageability of their security. Our involvement and extensive work with governments, industry associations and businesses has put us on a good platform that can help businesses stay more protected while embracing opportunities and advantages of cloud computing and consumerization with new confidence.

The launch of various new security model and new generation of virtualization, mobile security, BYOD and cloud security solution highlighted the data by integrating threat and data protection capabilities within a unified framework, ensuring visibility into who is accessing what data, when, where and how. We are constantly working towards making people cognizant of their requirements for security and provide solution for across physical, virtual and cloud computing environments.