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Community > Rakesh Nangia
Rakesh Nangia

Rakesh Nangia

Managing Partner

Nangia & Co, Delhi

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startupcity - Expert
Common Challenges Startups Face
Startups should carefully introspect and understand themselves and their own business idea thoroughly, before they come out and present to investors. While being ambitious, they should be realistic in their projections, logical in approach and believe in their business idea.
I would say that the right leadership and identical vision of the promoters is of critical importance in devising the right strategies for steering the business idea.  This is one of the most important decision criteria for any investor before investing any amount of capital.
They should conduct a thorough analysis of the market, and assess where they fit into it. This may include a comprehensive study of the competitive landscape, and their fit within their competition.
Startups would go through all the ups and downs, but should continue to be resilient, and bounce back. They should be able to argue against and counter all negative feedback, whether from critics, potential investors or their prospect buyers, and have strong enough points to prove their stance, and passion. They shouldn’t be perturbed by any market changes or criticism of their venture.



My Advice If You are Starting Out
Many business owners think their passion for their idea is enough to convince an  investor to write a cheque. Not having a coherent, logical business plan may be the biggest roadblocking raising adequate financing.

A business plan conveys business goals, the underlying strategies to achieve them, potential problems that may confront the business and ways to solve them, the organizational structure of the business, and finally, the amount of capital required to finance your venture and its application.They're used by investment-seeking entrepreneurs to convey their vision to potential investors.

An impressive business plan follows generally accepted guidelines for both form and content. There are three primary parts to a business plan:

The critical on being the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.

The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how will the business position itself to differentiate from its competitors..

Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. A logical check and consistency is extremely important to reflect the seriousness of the effort in one of the most significant exercise of financial model.


3 Piece Advice
Startups should carefully introspect and understand themselves and their own business idea thoroughly, before they come out and present to investors. While being ambitious, they should be realistic in their projections, logical in approach and believe in their business idea.
I would say that the right leadership and identical vision of the promoters is of critical importance in devising the right strategies for steering the business idea.  This is one of the most important decision criteria for any investor before investing any amount of capital.
They should conduct a thorough analysis of the market, and assess where they fit into it. This may include a comprehensive study of the competitive landscape, and their fit within their competition.
Startups would go through all the ups and downs, but should continue to be resilient, and bounce back. They should be able to argue against and counter all negative feedback, whether from critics, potential investors or their prospect buyers, and have strong enough points to prove their stance, and passion. They shouldn’t be perturbed by any market changes or criticism of their venture.



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