Magazine : Arup Ratan Pal
Current
Director Marketing and Operation
Education
MBA/PGDM Marketing
Industry
FMCG/Foods/Beverage
About Arup Ratan Pal
A management graduate, with well-rounded experience of more than sixteen years in Marketing and Sales in FMCG and Retail Industry.
- A keen strategist with the ability to think “out of the box”, and blend strategic business thinking with hands-on action plans.
Expertise in managing P & L responsibility. Developing winning strategies, driving growth & achieving breakthrough sales.
- A keen strategist with the ability to think “out of the box”, and blend strategic business thinking with hands-on action plans.
Expertise in managing P & L responsibility. Developing winning strategies, driving growth & achieving breakthrough sales.
Arup Ratan Pal ’s experience
Head/ VP/ GM-Mktg
at
Apeejay Typhoo Tea Pvt. Ltd.,
, Delhi, INDIA
January 2008 – Currently Working
Industry: FMCG/Foods/Beverage
Functional area: Marketing / Advertising / MR / PR
Setting up the company operations and introducing Typhoo Tea
Bags & Mantra packet tea in India. Contributions: Successfully
position Typhoo at a premium niche and set up the operations of
Apeejay-Typhoo in India. Positioned Typhoo as a premium natural
health beverage, a fast emerging segment at the top end of the
market. Establishing a geography-focussed operation keeping
in mind the nature of the brand and the business. Developed
the entry strategy and business plan for Typhoo in India
Bags & Mantra packet tea in India. Contributions: Successfully
position Typhoo at a premium niche and set up the operations of
Apeejay-Typhoo in India. Positioned Typhoo as a premium natural
health beverage, a fast emerging segment at the top end of the
market. Establishing a geography-focussed operation keeping
in mind the nature of the brand and the business. Developed
the entry strategy and business plan for Typhoo in India
Head/ VP/ GM-Mktg at United Spirits Ltd. , Bangalore, INDIA
March 2006 – January 2008
In-charge of Royal Challenge Whisky and Romanov
Vodka. Responsible for developing brand strategy, formulating
budgets, new product development, brand profitability, pricing,
costing, communication development, media planning, market
research, BTL promotion planning and implementation. Got
Royal Challenge back into strong growth path after the brand came
to UB. Successfully catapulted Romanov to the fastest
growing Vodka brand in the country. Introduced Romanov Diet
Vodka.
Vodka. Responsible for developing brand strategy, formulating
budgets, new product development, brand profitability, pricing,
costing, communication development, media planning, market
research, BTL promotion planning and implementation. Got
Royal Challenge back into strong growth path after the brand came
to UB. Successfully catapulted Romanov to the fastest
growing Vodka brand in the country. Introduced Romanov Diet
Vodka.
Head/ VP/ GM-Mktg at Pidilite Industries Ltd. , Mumbai, INDIA
June 2004 – March 2006
In-charge of Art and Stationary Range of products : Fevicol,
Fevistik, Fevigum, Rangeela and Kidsart range of
products. Noteworthy Contributions: Got Fevicol & Fevistik
back into significant growth from a stagnant
situation. Undertook a complete changeover of
Fevicol. Getting Fevistik back from near stagnant situation to
more than 30% growth per annum. Creative Craft :
Conceptualised and implemented this initiative that created the
platform to own “craft” as a category.
Fevistik, Fevigum, Rangeela and Kidsart range of
products. Noteworthy Contributions: Got Fevicol & Fevistik
back into significant growth from a stagnant
situation. Undertook a complete changeover of
Fevicol. Getting Fevistik back from near stagnant situation to
more than 30% growth per annum. Creative Craft :
Conceptualised and implemented this initiative that created the
platform to own “craft” as a category.
Head/ VP/ GM-Mktg at Raymond Apparel Ltd. , Mumbai, INDIA
May 2001 – May 2004
In charge of PARX, the semi-formal menswear brand from Raymond.
Noteworthy Contributions: Successfully took PARX from
a small beginning to a leadership position that gave Raymond a
strong foothold in the readymade cotton apparel
business. Undertook the “Girl Friends Beware” campaign
for Parx that set a trend in India for a girl to appreciate the
looks of a man. This campaign made Parx a TOM brand among the
youth. Due to the campaign Parx managed to achieve more than 26%
awareness.
Noteworthy Contributions: Successfully took PARX from
a small beginning to a leadership position that gave Raymond a
strong foothold in the readymade cotton apparel
business. Undertook the “Girl Friends Beware” campaign
for Parx that set a trend in India for a girl to appreciate the
looks of a man. This campaign made Parx a TOM brand among the
youth. Due to the campaign Parx managed to achieve more than 26%
awareness.
Branch Mgr/ Regional Mgr at Dabur India Ltd , Delhi, INDIA
January 1996 – April 2001
Apr’00-Apr’01 Regional Manager Sales
In charge of Mumbai,
Maharashtra and Goa. Responsible for budgeted sales and
collection, Distribution extension, Sales Forecasting and
Implementation of sales
promotions. Nov’98-Mar’00 Marketing Services Manager
Worked on developing the SBU Budget, Marketing Calendar,
Tracking Profitability, Planning and buying media for the SBU,
Co-ordinate and implement all marketing activities in conjunction
with marketing, sales and supply chain department.
Maharashtra and Goa. Responsible for budgeted sales and
collection, Distribution extension, Sales Forecasting and
Implementation of sales
promotions. Nov’98-Mar’00 Marketing Services Manager
Worked on developing the SBU Budget, Marketing Calendar,
Tracking Profitability, Planning and buying media for the SBU,
Co-ordinate and implement all marketing activities in conjunction
with marketing, sales and supply chain department.
Arup Ratan Pal ’s education
MBA/PGDM [Marketing],
University of Calcutta, Kolkata, West Bengal [September,1993]
, Kolkata, INDIA
MBA/PGDM [MDP],
Indian Institute of Management ( IIM A ) [September,2003] , Ahmedabad, INDIA
MBA/PGDM [MDP],
Indian School Of Business (ISB) [June,2007] , Hyderabad, INDIA
B.Sc [INDIA],
University of Calcutta, Kolkata, West Bengal [August,1991] , Kolkata, Chemistry
Arup Ratan Pal ’s additional information
Interests:
Teaching, Reading, Listening to Music, watching Movies
Awards and achievements:
Received MD's note of appreciation for my contribution in conceptualising and implementing Creative Craft Initiative.
Awarded National Scholarship based on Secondary and Higher Secondary results.
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