Magazine : Ashlesha S
Current
Senior Graphic Consultant
Education
Masters MFA (Applied Art) Typography
Industry
IT-Software/Software Services
Ashlesha S ’s experience
Art Director/ Sr Art Director
at
Freelancer
, Mumbai, INDIA
February 2011 – Currently Working
Industry: IT-Software/Software Services
Functional area: Web / Graphic Design / Visualiser
-Business Analysis for elearning strategies
-Scope
Analysis -Working on Prototypes -Overall management for 2D and
3D animations -GUI designing -Graphic Designing/2D
animation -Persona and Scenario development -Graphic related
Documents - Projects Guidelines -User Interface Style
Guide -Design Specification documents -Brand Usage Guide,
Design flow. -Vendor management
Analysis -Working on Prototypes -Overall management for 2D and
3D animations -GUI designing -Graphic Designing/2D
animation -Persona and Scenario development -Graphic related
Documents - Projects Guidelines -User Interface Style
Guide -Design Specification documents -Brand Usage Guide,
Design flow. -Vendor management
Art Director/ Sr Art Director at Excel Soft Technologies , Mysore, INDIA
November 2008 – February 2011
Industry: IT-Software/Software Services
Functional area: Web / Graphic Design / Visualiser
*Oversees all e-Learning projects, and is responsible for the
overall quality of work produced by the creative
department *Assists in new business pitches *Working on
RFPs *Demos and overall brief to the customers for new
business *Customer communication and the assurity for the
quality product deliverables *Challenges and innovates new
methods of creative execution *Managing complete range of
project activities right from Scope analysis,
conceptualisation, analysing the requirements for further
proceedings for Graphics. *Working on project related documents
in terms of Graphics - Design Specification Guidelines,
Interface Style Guide etc. *Evaluating and assessing requirement
of system software. *Delivering and implementing the project as
per scheduled milestones and Involving in system integration,
product upgradation. *Manages creative projects from concept
to completion and translates marketing objectives into creative
strategies. *Communicate and create overall creative team vision
by defining the direction and goals for the group *Leads
design projects, critiques work and approves final design
executions *Sets and maintains creative standards for the
Multimedia department *Inspires creative team to constantly
strive for excellence in the work they produce and maintains a
positive creative design culture *Maintaining deadlines
internally and externally *Works to develop and maintain
relationships with vendors/designers to draw upon when work
volume dictates *Skilled based training, guidance for higher
productivity and overall graphic production performance for
creativity and quality. *Resource allocation and
management *Resource recruitment
overall quality of work produced by the creative
department *Assists in new business pitches *Working on
RFPs *Demos and overall brief to the customers for new
business *Customer communication and the assurity for the
quality product deliverables *Challenges and innovates new
methods of creative execution *Managing complete range of
project activities right from Scope analysis,
conceptualisation, analysing the requirements for further
proceedings for Graphics. *Working on project related documents
in terms of Graphics - Design Specification Guidelines,
Interface Style Guide etc. *Evaluating and assessing requirement
of system software. *Delivering and implementing the project as
per scheduled milestones and Involving in system integration,
product upgradation. *Manages creative projects from concept
to completion and translates marketing objectives into creative
strategies. *Communicate and create overall creative team vision
by defining the direction and goals for the group *Leads
design projects, critiques work and approves final design
executions *Sets and maintains creative standards for the
Multimedia department *Inspires creative team to constantly
strive for excellence in the work they produce and maintains a
positive creative design culture *Maintaining deadlines
internally and externally *Works to develop and maintain
relationships with vendors/designers to draw upon when work
volume dictates *Skilled based training, guidance for higher
productivity and overall graphic production performance for
creativity and quality. *Resource allocation and
management *Resource recruitment
Graphic Visualiser at Lionbridge Technologies PVT LTD , Mumbai, INDIA
October 2002 – February 2009
Industry: IT-Software/Software Services
Functional area: Web / Graphic Design / Visualiser
* Posses experience in visualizing and designing courseware as
per client requirements and worked on various prototypes, UI
designs, Creating Design Specification Documents,
etc. * Insightful experience in Project Management activities
including Define Project Scope, Planning, Risk Management,
finalisation of functional Graphic specifications and quality
management of the graphic application. * In depth knowledge and
understanding of business process analysis & technology expertise
with strong in Graphic skills with flexible and detail oriented
attitude. * Define graphic processes and guidelines for the
project production. * Mentoring team member for project specific
training, skilled based training, guidance for higher
productivity and overall graphic production performance for
creativity and quality. * Reviews subordinating and junior for
better quality and bug analysis and feedback to improve
productivity. * Identification training needs and taking
training to project level and organisational level. * Sharing
information and providing guidance for academic qualification
related to profession (Instructional designing, UI designing,
short term courses for improve creativity for non fine art
background peers). * Attended workshop on Usability Area (User
Interface Designing) and knowledge sharing with subordinates.
* Implementing W3C standards (accessibility and localisation)
in browsers/cross platform deployment of sites (XHTML, CSS based
layouts etc.).
per client requirements and worked on various prototypes, UI
designs, Creating Design Specification Documents,
etc. * Insightful experience in Project Management activities
including Define Project Scope, Planning, Risk Management,
finalisation of functional Graphic specifications and quality
management of the graphic application. * In depth knowledge and
understanding of business process analysis & technology expertise
with strong in Graphic skills with flexible and detail oriented
attitude. * Define graphic processes and guidelines for the
project production. * Mentoring team member for project specific
training, skilled based training, guidance for higher
productivity and overall graphic production performance for
creativity and quality. * Reviews subordinating and junior for
better quality and bug analysis and feedback to improve
productivity. * Identification training needs and taking
training to project level and organisational level. * Sharing
information and providing guidance for academic qualification
related to profession (Instructional designing, UI designing,
short term courses for improve creativity for non fine art
background peers). * Attended workshop on Usability Area (User
Interface Designing) and knowledge sharing with subordinates.
* Implementing W3C standards (accessibility and localisation)
in browsers/cross platform deployment of sites (XHTML, CSS based
layouts etc.).
Art Director/ Sr Art Director at Prezens advt PVT LTD , Mumbai, INDIA
October 2000 – October 2001
Industry: IT-Software/Software Services
Functional area: Web / Graphic Design / Visualiser
* Visualizing, designing layouts and conceptualising for
different kind of advertising Medias. * Designing posters,
advertisements, package designs, cover designs for annual
reports, Press Ads and visualizing Medias and delegate to the
team. * Involving till the final delivery of product to the
client.
different kind of advertising Medias. * Designing posters,
advertisements, package designs, cover designs for annual
reports, Press Ads and visualizing Medias and delegate to the
team. * Involving till the final delivery of product to the
client.
Ashlesha S ’s education
Masters [MFA (Applied Art) Typography],
Sir J J Institute of Applied Art [May,2008]
, Mumbai, INDIA
Bachelors [BFA (Applied Art)1],
Sir J J Institute of Applied Art [April,1998] , Mumbai, INDIA
Ashlesha S ’s additional information
Interests:
Photography, Paintings, Travelling
Awards and achievements:
First Class - MFA Applied Art
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