Market Development Co-ordinator
at
Saint - Gobain Abrasives
, North India
Working/Currently
Business Development of:
Surface conditioning products with
Grindwell Norton Ltd. For North Region (Delhi NCR, HR, UP,
Rajasthan) with existing distribution network and partner
account.
o Brands promoted - Norton / Beartex /
Orient.
Product Development: -
Identification of new
business, understand customer needs, offer products
Work on
complaints and service issues.
Channel Management: -
Working with distribution network of Norton in North
Region
Identification of competition channels, understand
there business and convert them with retail team
Channel
survey – identification of major stockiest, based on there
potential, sales team, geographic location, customer’s
relationship, and connect these stockiest to
1) auth.
Distributors for creating streamlined flow of
business
2) Identified small retailers, low potential
customers
Conduct Road shows and awaring campaigns for
industrial retail and distribution
Competition Analysis:
-
Understand customers application, reason of using
products
Competition activity tracking based on different
sources
Offer companies product range with all attributes,
and collect feedback and customer satisfaction
level
Understand strengths and weakness of competition and
devise strategy to convert the business