Branch Mgr/ Regional Mgr
at
ICI INDIA LTD
, Ahmedabad, INDIA
January 2008 – Currently Working
Industry: FMCG/Foods/Beverage
Functional area: Sales / BD
– Leading a Team of 4 ASM’s, 1 ADM, 1 Depot Head and 26 Sales
Officers.
– Delivering Annual Volume, Gross Margin Targets,
Annual New Color Solution Store targets and Brand Wise Annual
Targets.
– Generating channel capacity by expanding the Net
TDA, increasing Product Placement Index at Dealers
place.
– Planning, forecasting and motivating Sales team,
Projects Teams, Dealers and Contractors.
– Ensuring tie-ups
with contractors, builders and architects and to educate them
about new developments and promoting institutional
sales.
– Rolling out “Channel Modernization” inititative
as per laid out process and guidelines.
– Maintaining
financial discipline and guidelines are adhered to, across all 5
depots in Gujarat.
Sales/ BD Mgr at Godrej Consumer Products Ltd. , Ahmedabad, INDIA
January 2003 – December 2007
– Attaining Annual Retailing Target set by the Top Management
for the year and delivering the same Category and Brand
wise.
– Achieving Annual Direct Outlet Coverage Extension
Targets, New Rural Sub-stockist Appointment targets and ensuring
delivery of LPC targets for the Field Officers, ISR’s and
DSR’s.
– Making sure about the high distribution of Key
products in covered outlets of “Sampark” Distributors and
ensuring Viable Vision implementation at the distributors, super
stockists as well as Sub Stockists.
– Conducting trainings for
ISR’s and DSR’s.
– Managing a distribution network of 40
Direct Stockists, 6 Super Stockists and 156 Sub-Stockists in
North Gujarat.
– Leading a team of 8 Field Officers, 13
Interim Sales Representatives, and 23 Godrej Sales Associates in
North Gujarat.
– Promoting outlets through effective and
attractive window displays, prominent visibility devices &
merchandising in retails.
– Motivating Field force,
Distributors, Super Stockists and Sub Stockists for outstanding
performances.
– Ensuring best deployment of annually allocated
ISR budgets, Van budgets and maintaining strict adherence to the
same.
– Taking care of market hygiene by ensuring timely
disposal of old and expired stocks from the market, keeping
proper check on super Stockists and Distributors to ensure
healthy market rates of key products.
– Managing Range Selling
in the retail market by monitoring and planning to increase Field
Force LPC. Selling the product from Super Stockists to Sub
Stockists and then to the Rural Market.