Funding News: D2C Hair Extensions Brand 'HairOriginals' nets $ 5 million in Series A Funding

Startup: HairOriginals

Founders: Jitendra Sharma and Piyush Wadhwani

About us: HairOriginals offers DIY wigs and extensions made from real human hair that have been "ethically acquired." The focus areas of the company are to ensure professional commitment, a well-defined supply chain and manufacturing processes, end-to-end quality control, and a customer-centric approach.

Founded Year: 2019

Office: Gurugram

Sector: D2C

Funding round: Series A

Investors: 12 Flags Consumer Holdings, Anicut Growth Fund, and Peyush Bansal.

HairOriginals, a hair extensions brand, has raised $5 million in a Series A round, bringing its total funding to $7.2 million. The brand raised $2.75 million in its Pre-Series A funding round in December 2023, with participation from Lets Venture, Kesh Kala Family Office, and Anicut Capital, among others.

Up to this point, it has raised $7.2 million in funding, including the most recent round.

In regards to the investment, 12 Flags Consumer Holdings Founder Rakesh Kapoor stated, "Jitendra and his team are passionately committed to positioning India as the world's leading hub for human hair products, and we are excited to be part of this visionary journey."

The D2C brand states that, through its partnership with the Kurves salon chain, it has partnered with over 1,400 salons and established an undisclosed number of experience centers in North America and India. Its competitors include Euphoria and Nish Hair.

Website: https://www.hairoriginals.com/