The Week that Was: Indian Startup News Overview (14th December- 20th December)


Funding News: WickedGud Secures Rs 20 Crore Funding to Expand D2C Food Portfolio

Startup: WickedGud

Founders: Bhuman Dani, Monish Debnath, and Soumalya Biswas 

About us: WickedGud is a Mumbai based direct to consumer (D2C) food brand focused on creating better for you noodles, pasta and other ready to cook food products designed to offer wholesome, indulgent eating without traditional unhealthy ingredients. The company uses innovative Steaming and Convection Air Drying (SCAD) technology to make products that appeal to health conscious consumers while keeping great taste and affordability at the core of its offerings. 

Founded Year: 2021 

Office: Headquartered in Mumbai, India, with an expanding omnichannel presence across modern trade, general trade, quick commerce and e commerce platforms nationwide. 

Sector: Food and Beverage / Consumer Goods (D2C) 

Funding Round: Latest Growth Equity / Follow on Funding 

Investors: Existing backers including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and other strategic individual investors such as Shajikumar Devakar, Sonika Ravula, and Rahul Colaco. 

WickedGud has raised Rs 20 crore in a fresh funding round from its existing investor base to expand its D2C food portfolio and deepen its omnichannel market presence. The capital will be used to strengthen distribution across modern trade, general trade and digital platforms, enhance supply chain and backend capabilities, and accelerate product innovation particularly in high growth categories like cup noodles and Korean style spicy noodles. 

Website: https://www.wickedgud.com

Also Read: How Gen Z Is Setting the Agenda for the Future of Consumer Tech