Stories Behind World Famous Brand Acronyms
SAP
Systeme, Anwendungen und Produkte in der Datenverarbeitung / Systems, Applications and Products in Data Processing
The company was founded in 1972 by five former IBM engineers. It was first named as System Analysis and Program Development, which later got changed to the current name, which is known by SAP. The German multinational is now the market leader in enterprise application software.
