The Indian geo services industry is comprised of companies that process the location data, companies that produce geo-enabled software and expert industries that use geospatial data to generate insights. Beyond the industry itself, a wide variety of other industries in India also use geo services to make their businesses more efficient and productive. Consider Meru Cab, India’s largest cab provider and the third largest taxi operator globally. Meru Cab oversee over 20,000 trips a day across the four massive metros of Mumbai, Delhi, Hyderabad and Bangalore — using geo services, they’ve pioneered the concept of GPS-enabled taxis in India, using a GPS-based tracking system to identify match customers with the nearest cab and swiftly scheduling pickups.

“As seen in the variety of case studies we've used in the report, geo services have the ability to transform all aspects of life from business to government,” said Prashant Agrawal, one of the BCG consultants who worked on the report. “Currently, geo services represent 0.2 percent of India’s GDP and affect 2 percent of the national workforce; however there is tremendous room to grow this industry and create a lasting source of competitive advantage for India.”

Indeed, geo services industry in India is still at a nascent stage. To ensure that geo services continue to be a valuable driver of the Indian economy, there is a need to invest in it—through support of open data policies, product innovation, better satellite technology, and pushing for more geography education programs in schools.

Google Maps, Google Map Maker and the Google Maps APIs are revolutionizing the geo industry and making maps more widely available, but there’s a long way to go. To learn more about how geospatial services are creating real economic benefits for consumers, businesses and governments around India, check out the full study from BCG.

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