Bangalore: Facebook is to revamp its news feeds to keep users logged on longer as it faces competition from myriad new social apps, according to the latest report from Wall Street Journal.

The feeds are now to include a more minimal design, larger images and new types of sub-feeds. The revamp reflects a big push to prod users to spend more time on the site and curry favor with brands hoping to be noticed by Facebook's users.

Chief Executive Mark Zuckerberg, during a briefing at Facebook's headquarters here Thursday, repeatedly referred to the new design as the foundation for building the "best personalized newspaper." "It's easy to think about it as just a single stream of content, but our goal is a lot broader," he added.

This revamp came in the wake of hour when Facebook was garnering criticism from its users for suppressing their news feeds in order to get more people onboard for its paid posts.

Also Read: Beyond iOS and Android, 8 Best Mobile OS in The World and 10 Most Frustrating Things About Being A Programmer