According to New York Times’ Nick Bilton, he had amassed 25,000 “subscriber” list last year since Facebook allowed people to subscribe to others' feeds without being friends, but now it all changed with paid posts.

“Every Sunday, I shared my weekly column with this newfound entourage. A column about my 2012 New Year's resolution to take a break from electronics gathered 535 ‘likes’ and 53 ‘reshares,’” he wrote.

For his four columns he shared in January, he only averaged 30 likes and two shares a post. Some attracted as few as 11 likes. Photo interaction was plummeted. To his surprise when he paid $7 to promote his column he saw a 1,000 percent increase in the interaction on the posts, had 130 likes and 30 reshares in just a few hours. It seemed as if Facebook not only promoted his news feeds but also possibly suppressed the unpaid ones.

In a statement to The New York Times, Facebook said "We want to be really clear that the News Feed algorithm does not artificially suppress free distribution in order to get people to purchase promoted posts or ads."

So you have to wait and see what these developments will lead to, more controversies or more ‘likes.’ 

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