Bangalore: The App developers are getting driven more towards Android platform finally, thanks to Google’s measures to popularize this part of its ecosystem, and an increased number of Android devices, which now exceeds iOS devices.

The game like “Kingdoms at War” is popular on both platforms, but for the developers of the game, more money is made on iOS platform than on Android. The disparity shows how android, even after being world’s most widespread mobile OS, got the second-class status among app developers who gun for higher revenue, popularity and prestige. However the scenario is on rapid swing, offering many surprises from Android.    

Google along with its partners Samsung Electronics and HTC Corp upped their assault on Apple, coming up with its own improved built-in payment system, growing fleet of high-end devices and redesigned app store. This all translates into increasing revenue for the developers.   

"When Android first launched, we didn't even really consider going on Android," said Wilkins Chung, the co-founder of Thinking Ape, which makes the ‘Kingdoms at War’ app, as reported by Reuters. "Now it's at the point where it makes business sense to invest more resources on Android and try to get there faster. Even though we monetize less, it's still a significant amount of revenue."

The monetization level of the Android apps is not as good as iOS, Prerna Gupta, General Manager, Khu.sh, a company that makes iPhone applications, said. "We've been pleasantly surprised," about android, she added.

A prosperous network of quality app developers is critical for Android as the app market is heating up with competitions among Google, Apple, Microsoft and Amazon.com. Previously it was mobile’s robust hardware which attracted the buyers, but presently apps and other digital contents too are equally prominent when it comes to selecting a Smartphone.     

"Clearly it's gone from being a device war only, to being an ecosystem battle," said Richard Wong, a partner at venture capital firm Accel Partners, which has invested in Rovio, the maker of the hit mobile video game Angry Birds, as reported by Reuters.