World-Changing Shopping Apps on The Rise

By SiliconIndia   |   Tuesday, 26 August 2014, 11:55 Hrs
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BANGALORE: Fashion designers and luxury brands have gone way too trendy and superior by launching Indian-specific mobile apps to amuse, connect, and update to the wealthy fashion conscious consumers in the country, reports economic times.

French fashion empire, Hermes launched a mobile app for its tie enthusiasts where the users can learn to perfect their tie-knotting skills and check out for new patterns.  New York-based fashion house, Donna Karan, New York is all set to launch its DKNY Cozy, a styling suggestion app for women.

These apps don't directly improve sales, since there are no options for purchase and direct communication with brand representatives. "Customer engagement is one of the prime reasons leading brands have turned to mobile apps," said Ashim Jolly, senior vice president at Snaplion, a Delhi-based company that has designed apps for designers Rajesh Pratap Singh and Gauri Nainika.

Ashim Jolly said these apps, which are available on iOS and Android, appear with features like stock checkers, ecoupons, bar code scanners, and sales alerts.

Furthermore, Snaplion is also in talks with Michael Kors and Canali to develop India-specific apps for their brands. Mumbai-based Regalia Luxury Retail, the marketing partner of luxury shoemaker John Lobb, is developing an India-specific app for the English handmade shoe brand.

DLF Emporio, a luxury shopping mall in Delhi, will soon launch an app for iPhone and Android devices to provide information on offers, promotions, and latest collections of all the brands. Neha Lidder, who handles Emporio's marketing, said "We are also figuring out a way to let users connect with each other when they are in and around the mall, using the application."

READ MORE: Motorola Says Bet on E-Commerce in India Worked; More Phones Launching Soon

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