Motorola Says Bet on E-Commerce in India Worked; More Phones Launching Soon
NEW DELHI: Tech giant Motorola said its strategy of using only the e-commerce route, instead of the traditional brick-and-mortar stores for retail, has worked in its favor as validated by competitors who are now adopting similar ways to sell their devices online.
Motorola, which launching its 'Moto G' smartphone in India through Flipkart in February, was among the first players in the world's second most populous market to exclusively adopt the online route to sell its devices.
Since then, other players like Xiaomi, Asus, and Alcatel have opted for a similar model, launching devices exclusively through select e-commerce firms like Flipkart and Snapdeal.
"The success of Moto G validates that our strategy was spot on. Many more people are now using e-commerce (to sell devices) and many more will come on board. We have the first mover advantage," Motorola India General Manager Amit Boni told PTI.
Since then, Motorola has launched two other devices - Moto E (Review I Pictures) and Moto X exclusively through Flipkart.
"We have a significant portfolio coming up. India is one of the most important markets for us and pretty soon, we will have more devices here," Boni said, adding that business in India is doing "phenomenally well".
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