India, Next App Superpower: Experts
Mumbai: India has the ability to become the next app superpower due to its enormous consumption power and potential, said a panel of experts at the 14th edition of Ficci-Frames 2013 here Wednesday.
The discussion, titled 'Apps are Changing the World: Can India be the Next App Superpower?', took place on the second day of the annual convention of the media and entertainment industry here, organised by the Federation of Indian Chambers of Commerce and Industry (Ficci).
The panel of experts included Disney UTV Managing Director-Digital Vishal Mondal, Oovoo.com CEO Jay Alan Samit, celebrity chef Vikas Khanna and Nokia India Director-Marketing Viral Oza. The session was moderated by NDTV Technology Managing Editor Rajiv Makhni.
Quoting a study, Makhni said nine billion mobile apps were downloaded in India in 2012. "However, 90-95 percent of these are deleted after one use. In this scenario, can India contribute something to the growing app world and go on to become an app superpower is something we can explore," he said.
While stating India had the potential to become the next app superpower, Gondal said monetization was one of the biggest challenges developers faced.
