Google India Launches Campaign To Help 50 Million Women Get Online In One Year


Bangalore: With over 200 million Internet users in the country and growing, India is on its way to become the second largest internet market in the world overtaking U.S. But only one third of India’s online users are women. Internet can play a very important role in empowering women in India and help them to transform their lives.

Research and studies conducted by various organizations prove that Internet can help Indian women overcome many challenges. It can help women achieve self esteem, express their views freely, open up new opportunities and help them to gain education. On the macro level, these benefits can translate into lowering maternal and infant mortality rates, uplift in GDP of the country and improve their standard of living and status in the society.

“Lack of easy access to Internet, lack of knowledge on how to use the internet and its relevance in their daily lives are the biggest barriers for women to get online. ‘Helping women get online’ is an initiative that aims to overcome these barriers and empower women to improve their lives. With this initiative we are aiming to help 50 million additional women to get online by end of 2014 by undertaking a variety of initiatives across India. We have already seen many cases of women benefiting greatly by using the internet and we are really delighted to partner with leading brands in the country to join us in this ambitious project.” said Rajan Anandan, MD and VP Sales & Operations for Google India.

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