The initiative will focus on creating awareness about the benefits of internet for women, educate women to use the internet to improve their lives and work with partners to enable easy internet access points for women in the country. In the first stage of the initiative, Google will launch a mass media campaign targeted at women and promote the specially designed website www.hwgo.com which will host content covering the very basics of internet and special content that is relevant for women in India, available both in hindi and english. Women will also be able to call a toll free helpline number 1800 41 999 77 to get answers for any queries that they may have about the Internet.

Yonca Brunini - Global lead, Tech For Good and VP, Marketing Google said, “We are very excited to launch this first of its kind campaign in India. At Google, we want to contribute our knowledge and skills to help use technology to address humanity’s greatest challenges. I am delighted to share the success of a pilot program that was carried out by us at a village in Bhilwara, Rajasthan. With this project we successfully completed a digital literacy effort of training over 100,000 women in Bhilwara and trained them on how to use the basic applications on the Internet. The learnings from the pilot will help us to work on a framework which we will use to roll out in other parts of India. Internet as a medium can be extremely empowering for women and this is especially true for women in developing countries like India. We strongly believe that Internet can greatly benefit and transform the lives of women in India.”

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