Bangalore: Social networking which took birth to help users keep in touch with their family & friends has gradually and aptly earned the name ‘Social Media’ after redefining the way information flows over the web.  In the last few years , the social networking giant Facebook has not only revolutionized the way users interact but also how they search, advertise and do business online.

Google recently has shut down more than 30 of its services and is supposedly focusing more on developing its own social ecosystem, knowing that it can be used by its competitors to reach more internet users and also to grow their services. With Google Wave, Google Buzz and Google+ failing to impress, these are the things Google can do to create a great social ecosystem.

1. Offer some Niche Features

In order to succeed, Google is required to offer something different rather than trying to compete with Facebook, LinkedIn or Twitter. Google can create a set of tools and capabilities that Facebook still doesn’t offer and are difficult to duplicate. They need to render users a reason to use their social network along with other networks and not try to steal away users from other players.