3. Keeping it Viral: Facebook’s focus on pictures helped it get to the top, but what kept it there was the ability to let things go viral on the social network. Tagging people helped keep it popular and sharing even more so; this one feature not only helps to share ideas, but also market them. Facebook lets you see which of your friends are on the network, who is new, and connects you to them, meaning anything that you post is visible to your friends (unless you choose otherwise), and if they like it, they can share it too. The best way to be creative in 2012, according to VentureBeat’s report, is a way to speak directly and personally to each user of your product.