7. Project Purple

During development, iPhone was given the name ‘Project Purple’ and no one among the 2000 people working on it was supposed to talk about it. A poster of Fight Club was put up on the door leading into the building where the iPhone team was working because the first rule of Fight Club is you don’t talk about Fight Club, which was similar to Project Purple’s rule.

6. The iPad mini

It was disclosed in an email during the trial that Apple had been playing with a 7-inch Samsung Galaxy tablet. In the email iTune chief Eddy Cue said to Cook, Schiller and Forstall, “there will be a 7-inch market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, facebook and video very compelling on a 7-inch. Web browsing is definitely the weakest point, but still usable.”