20 Truths behind Apple-Samsung Rivalry


5. Apple marketing

Apple spent more than $1 billion to market the iPhone and iPad between 2007, when the iPhone was released, until the end of 2011.

4. Icons

Apple’s icon expert, Susan Kare, who designed the Macintosh icons for Apple, said there were many design choices Samsung could have made for Galaxy Smartphones instead of copying Apple’s.

Samsung icon designer Jeeyuen Wang testified saying that the designs she chose were obvious and were loved by the users.

3. Prior Art

Samsung says that Apple didn’t even come up with some of the multi-touch user inventions in its devices, citing LaunchTile and TableCloth, programs that ran on a touchscreen-based system built around a table and projector from Mitsubishi Electric Research Laboratories called the DiamondTouch.

2. Payouts

Expert witnesses for each side have said they are paid anywhere from $250 to $1,000 an hour for their work on the case.

1. The Jury

One juror left the trial on the first day saying her employer wouldn’t pay her while she served. The jury is made up of seven men and two women, who will be read more than 100 pages of jury instructions that have been compiled — with many objections filed along the way — by Apple, Samsung and Judge Koh. In addition, they’ll get a 21-page verdict form from which they must pick which devices from either side infringe on the various patents.