#6 Ive has “glass cube” office

His office at Apple is referred as being a “glass cube” with just a desk, chair and lamp, and no pictures of the family. The design studio itself is so restricted that even some top Apple execs like former iOS chief Scott Forstall were unable to go inside.

#5 Ive was behind Apple’s adaptation of white color for the products

Ive is behind designing the Apples products in white color, which Jobs initially opposed to. According to former Apple designer Doug Satzger, Ive convinced Jobs by presenting with a different shade called moon gray. "Most of the things Jony did historically at design school in England were white, and he started pushing white at Apple," Satzger says in the book.

#4 Maintaining high level of secrecy at Apple

Jony Ive maintains high level of secrecy at Apple. He doesn’t tell his wife on what he is working on. And unlike other members of his team, Ive never lets his children come into the design studio.

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