WondrLab Acquires WebTalk, Sets Up European Hub

By siliconindia  |  Thursday, 18 January 2024, 09:55 IST

WondrLab Acquires WebTalk, Sets Up European Hub
Wondrlab Network, an Indian platform-centric digital network, has revealed its acquisition of WebTalk, a digital marketing agency based in Poland. This move represents Wondrlab's fifth acquisition and its inaugural venture into international markets since its inception in 2020. Coinciding with this acquisition, Wondrlab has inaugurated a European Hub in Poland, demonstrating its dedication to delivering holistic solutions and broadening its global footprint. The hub will grant clients instant access to services spanning crucial domains like digital video, content and community, digital media and data, and digital business transformation.
Founded in 2010 and led by Michal Dunin, WebTalk is a results-oriented B2C digital marketing agency boasting a team of 100 specialists. With a robust client base exceeding 40 clients, the agency serves prominent names like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens in Poland, Central and Eastern Europe (CEE), and central Asia. Following the acquisition, Michal Dunin will head Wondrlab's newly established European Hub. To oversee its European expansion, Jarek Ziebinski has been appointed as Chairman of the Supervisory Board. Ziebinski brings over three decades of experience in marketing, media, and advertising, with significant roles at Leo Burnett, including managing the agency's network in Central and Eastern Europe and serving as CEO and chairman of Leo Burnett Asia-Pacific.
Expressing excitement about the acquisition, Saurabh Varma, founder and CEO of Wondrlab Network, underscored its historical significance as an Indian company acquiring a global firm. Varma highlighted the acquisition as a pivotal milestone in Wondrlab's journey to establish a world-class network with global standards originating from India. He also disclosed plans for future acquisitions, aiming for 21 more in the next 36-48 months, with a focus on building hubs in India, Poland, the Middle East and Vietnam.
Varma stated, "This is our fifth acquisition, and in 36-48 months, we'll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we'll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also by building strategic hubs based out of India, Poland, Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organization, and we couldn't have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE and across the world".

 

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