• Revenue grows 11% to Rs 421 crore in FY25
• Profit jumps nearly 3x to Rs 4.4 crore
• IPO plans move ahead with a valuation target of Rs 1,800 crore

Wonderchef, the premium kitchenware and home appliances brand co-founded by Ravi Saxena and Chef Sanjeev Kapoor, closed FY25 with steady growth and improved profitability. The company reported Rs 421 crore in operating revenue, an 11% rise from Rs 378 crore in FY24, according to its latest filings with the Registrar of Companies.

Wonderchef’s income came almost entirely from the sale of its wide range of kitchen and home appliances, sold through offline retail, e-commerce, and quick-commerce platforms. With an additional Rs 2 crore earned through interest income, the company’s total income reached Rs 423 crore, up from Rs 381 crore a year earlier.

Procurement of appliances remained the largest cost component, accounting for 68% of total expenses and rising to Rs 281 crore in FY25. Employee costs increased to Rs 35 crore, transportation expenses to Rs 17 crore, and contract manpower spending to Rs 10.6 crore. Advertising costs saw a sharp rise of 35% to Rs 23 crore. Overall expenses touched Rs 415 crore, marking an 11% increase.

As revenue climbed, Wonderchef’s profit grew nearly threefold from Rs 1.5 crore in FY24 to Rs 4.4 crore in FY25. The company’s ROCE improved to 4.78%, and its EBITDA margin rose slightly to 2.02%.

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The brand is now gearing up for a public market debut, targeting a valuation of about Rs 1,800 crore. The IPO is likely to be mostly an offer for sale, giving existing investors an exit opportunity, and may shift from late 2025 to 2026.

However, analysts note that the company faces tough competition in a highly crowded market with thin margins. With outsourced manufacturing and a brand-led strategy, Wonderchef may find it challenging to scale rapidly. Some believe the firm may have been a stronger acquisition candidate than an IPO-bound company in a heated market.