ITC Foods Enters Fresh Packaged Foods Amid Q-Commerce Growth

• ITC Foods launches fresh packaged products like chapatis, cookies, and cakes, targeting rising demand for convenient, ready to eat options.
• The company adopts a hyper local model with next day delivery, ensuring freshness and faster supply.
• This move aligns with ITC’s strategy to diversify beyond traditional FMCG and compete in the fast-growing quick commerce space.

ITC Foods, a division of ITC Limited, is stepping into the fresh packaged foods segment with a new range of short shelf life products such as cookies, cakes, and chapatis. This marks a strategic shift for the conglomerate, which aims to tap into the booming quick commerce market and meet urban consumers' increasing demand for fresh and fast food delivery.

The company is leveraging a hyper local production and distribution system to deliver freshly made items straight to consumers’ doorsteps by the next day. This setup bypasses traditional warehousing and long haul logistics, helping ensure better product freshness and faster service. The model is designed to cater to micro markets in urban areas, where quick commerce is gaining strong traction.

With this move, ITC is expanding beyond its traditional strongholds in packaged foods and cigarettes. The fresh foods segment is a natural next step in capturing the growing consumer base looking for convenient, healthier, and quick meal solutions.

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The shift also mirrors what many other FMCG players are doing. Rivals like Hindustan Unilever, Marico, Parle, and Adani Wilmar are also reworking their supply chains and sales strategies to suit the speed and flexibility required in quick commerce. The segment has seen rapid evolution, driven by apps and platforms promising deliveries in 10-30 minutes.

ITC’s entry into this space reflects a long term strategy to stay relevant with younger, urban consumers and adapt to the future of food retail.