Wellness Startup 'Traya' achieves 3X Y-o-Y growth, hits 
230 crore Revenue
In the preceding fiscal year that ended in March 2024, Traya, a direct-to-consumer (D2C) health and wellness company, had a threefold increase in revenue, surpassing Rs 230 crore. Furthermore, the Mumbai-based business made a profit at this rate in the same time frame.
According to Traya's annual financial documents obtained from the Registrar of Companies, the company's operating revenue increased by 3.8 times, from 
61 crore in FY23 to 236 crore in FY24.
Traya was founded in 2019 with the goal of addressing hair loss fundamentally by determining its root causes. It offers individualized hair care products and advice from a group of skilled doctors and hair stylists.
99.36% of Traya's total operating revenue, which increased from 61 crore in FY23 to 234.5 crore in FY24, came from product sales. Doctor consultation fees and courier services provided the remaining revenue.
Going on to the cost section, 43% of the total expenditure was spent on marketing and sales. From 51 crore in FY23 to 98 crore in FY24, this expense doubled. Due to size, the cost of purchasing materials increased by 3.6 times to 54 crore in FY24.
In FY23, Traya's employee benefits increased fourfold to 36 crore. The total cost rose from 90 crore in FY23 to 229 crore in FY23 due to additional overheads such as freight, legal fees, and travel, which boosted the cost by 154%.
In contrast to the 28 crore loss in FY23, Traya was able to earn a noteworthy profit of 9 crore in FY24 thanks to a 3.8X increase in size. Its EBITDA margin and ROCE both increased to 5.04% and 8.7%, respectively. In FY24, the company earned one rupee by spending 0.97 per unit. At the conclusion of the previous fiscal year, Traya had cash balances of Rs 85 crore and total current assets of 159 crore.
Traya has raised about 96 crore so far, including 75 crore in funding from Xponentia Capital in April of this year, according to startup data intelligence platform TheKredible. Notable investors in the business include Whiteboard Capital, Xponentia Capital, Kae Capital, and Fireside Ventures.
