Twilio

Making syllables without faces

It may not really be a concern in the early days of a company if it had no name. Entrepreneurs or founders tend to push it to a later date. But it is wrong! Spare a word for your company and it may not be too very intellectual.

The founders of this cloud communication company narrates the story on how they coined the name of their company - “What we started doing is saying, we want to invent a word, we know that, so let’s just start making syllables without faces and when we have something that sounds good, check and see if the domain name is available ... We’d just make these weird sounds and then run to the computer and see if it was available. We bought the domain name for $7.”