Secrets Behind The Catchy Names Of Hot Startups


Spotify

A simple crossing

‘All the music, All the time,’ this musical website has it all with over millions of tracks, playlists and much more. It also celebrates birthdays of musicians by creating best playlists of the artist. It was not a tough game for Daniel EK and Martin Lorentzon to find a name for this music service.

They simply had to sit together and cross the word ‘Spot’ and ‘Identify’ to make a brand name – “Spotify”