Razorpay Unveils Instant UPI Transaction Refunds via Razorpay POS
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siliconindia | Tuesday, 23 January 2024, 16:56 IST
Razorpay, a leading fintech company, has introduced an innovative solution with the launch of Instant Refunds for UPI transactions via its Razorpay POS. This revolutionary feature seeks to transform the in-store payment experience, enabling merchants to offer immediate refunds for unsuccessful UPI transactions in just two minutes, leading to faster and more efficient checkouts. In an official announcement, Razorpay underscored the importance of this groundbreaking solution, emphasizing its capacity to elevate customer satisfaction and simplify the payment procedure for businesses.
The surge in UPI payments adoption in India has exceeded 100 billion transactions in 2023, marking a remarkable 60% growth from the previous year, according to the National Payments Corporation of India (NPCI). Razorpay's introduction of Instant Refunds for UPI transactions aims to address challenges faced by businesses, particularly those related to delayed transactions through POS devices. The potential negative impact on customer experiences, merchant losses, and operational costs due to transaction delays is mitigated by this new feature. It ensures a smoother customer experience, eliminating frustrations caused by delays and fostering trust in the payment process.
Byas Nambisan, CEO of Razorpay POS, stressed the significance of this innovation, stating, "It was critical for us to empower our merchants to facilitate these instant refunds, enhancing customer satisfaction, trust, and expediting checkouts. This new offering aligns with our goal of simplifying money movement and showcases our innovation-first mindset as we strive to shape the future of payments".
Razorpay POS reported substantial growth of 60% in FY’23, contributing nearly 10% to Razorpay’s overall revenue. The company's commitment to simplifying financial transactions and introducing innovative solutions solidifies its position as a leader in the fintech sector. In the evolving landscape of omnichannel payment experiences, Razorpay’s Instant Refunds on UPI transactions emerges as a pivotal solution set to redefine in-store payments in India.
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