Quick commerce platform Zepto is all set to launch their newly feature called 'Zepto Postpaid', which is aiming to attract the customer by the facility of Buy Now Pay Later. This Mumbai based platform has kickstarted this new feature on their mobile application and requested the customers to join the waitlist to get an 'exclusive early access'.

Reportedly, this new payment option will enable the customers a benefit of "interest-free repayments" of up to 5,000.

Months after Simpl, a BNPL startup partnered with Zepto in April this year, Financial Express reports that the collaboration provides access for Zepto's membership programme Zepto Pass to Simply’s one-tap checkout option.

During a statement made at the time, Simpl declared its intention to elevate Zepto's checkouts up to $100 million by the year 2026.

Blinkit, which is owned by Zomato and competes with Zepto, already provides its users a Buy Now Pay Later (BNPL) option through partnerships established with LazyPay from PayU as well as Simpl.

The timing of this development coincides with heightened competition in the quick commerce industry in the country. Three companies, Zepto, Blinkit and Swiggy Instamart are currently engaged in a fierce battle for market share while startups Flipkart Minutes and BigBasket have plans to challenge them strongly.

To consolidate its place in the competitive quick commerce industry, Zepto has engaged in a funding frenzy this year. Recently, with General Catalyst as lead investor, the startup secured $340 million through a round of financing that raised their valuation to $5 billion.

General Catalyst led a funding round that enabled Zepto to raise $340 million and attain a valuation of $5 billion. Priorly, the company had raised another $665 million at a valuation of $3.6 billion in an investment co-led by Glade Brook, Nexus and StepStone.

It is reported that Zepto's operating revenue in the financial year 2022-23 amounted to 2,024.3 crore, a significant increase of approximately 14.3 times from its previous fiscal earnings of 140.7 crore.

Al the developments occurred in the quick commerce sector in order to be in the battle to attract immense market potential. The quick commerce competitors Zepto, Blinkit and Swiggy Instamart are trying to maintain their spot in the quick commerce battle. The quick commerce giants like Flipkart, BigBasket and Amazon are giving a neck-to -neck competition to these startups.