Finance technology based company Infibeam Avenues has declared about their collaboration of their recently launched flagship digital payments platform, CCAvenue and ShopSe India. ShopSe India is an entirely digital-first EMI/BNPL marketplace in our country.

This collaboration will enable all their nationwide customers a flexible and easily accessible payment option while completing payments on innumerable merchant websites powered by the CCAvenue payment gateway.

The newly launched payment option, Buy Now Pay Later (BNPL) offers a readymade credit option enables the shoppers to buy expensive items and achieve their aspirations. This segment of payment became so popular in India due to its simplicity and digital accessibility over traditional manual credit options.

Co-founder & CEO of ShopSe India Pallav Jain and Joint Managing Director of Infibeam Avenues Ltd Vishwas Patel has penned the deal on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai.

ShopSe is a no-cost EMI and pay-later service that creates a unified digital marketplace for lenders, retailers, and customers, whether shopping online or in-store.

The company is transforming point-of-purchase lending by connecting consumer needs with lenders at the moment of purchase, helping retailers finalize sales.

ShopSe claims to be the only Indian fintech platform offering instant, customizable credit solutions to first-time borrowers, assessing real-time credit eligibility digitally without lengthy documentation.

Since its launch in 2020, ShopSe has partnered with over 200 brands and is available at more than 50,000 retailers across India.

By partnering with ShopSe India, an end-to-end affordability platform, CCAvenue aims to leverage the growing popularity of this payment option to benefit its vast merchant base.

Pallav Jain of ShopSe India, commented, “ShopSe is dedicated to providing a frictionless endto-end digital affordability option to millions of consumers across the country when shopping on lakhs of business websites in India. Our strategic alliance with CCAvenue will help consolidate our digital finance platform, empowering our customers with an affordable, user-friendly means of payment for high value products.”

Sr. Vice President - Alliances and Operations, Infibeam Avenues Ltd, T. Nandakumar Menon mentioned that, by partnering with ShopSe India, an end-to-end affordability platform, CCAvenue aims to leverage the growing popularity of this payment option to benefit its vast merchant base.

He also added, “Soon, our merchants will gain access to a vast population of millions of users on ShopSe. This is expected to significantly boost their revenue streams. Additionally, they can offer customers the benefits of quick and effortless checkout processes coupled with convenient installment options for seamless repayment in the future.”