Pitch to Get Rich: JioHotstar Backs India's Fashion Entrepreneurs
- Pitch to Get Rich merges Bollywood glamour with fashion entrepreneurship, premiering October 20 exclusively on JioHotstar Specials.
- 14 founders compete for funding from a Rs 40 crore pool, guided by entertainment icons and business leaders.
- The series highlights homegrown fashion entrepreneurs, combining creativity, business skills, and mainstream entertainment.
JioHotstar is set to bring Bollywood glamour and entrepreneurial ambition together with its new reality series, 'Pitch to Get Rich', premiering on October 20 exclusively on JioHotstar Specials. Produced by Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show aims to redefine India’s fashion entertainment landscape by giving a platform to the country’s next generation of fashion entrepreneurs.
With a Rs 40 crore investment pool, the series promises not just entertainment, but real business opportunities. Fourteen carefully selected founders will showcase their ideas, tackle real-world business challenges, and compete for funding and mentorship. The show brings together top industry leaders and entertainment icons to support and guide these budding entrepreneurs.
The panel of judges and mentors features Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, alongside business tycoons such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar. This unique mix of stars and industry experts makes 'Pitch to Get Rich' the first show in India where entertainment and business icons come together to champion fashion entrepreneurship.
Apoorva Mehta, CEO of Dharmatic Entertainment, said, “At Dharmatic, we believe in the power of storytelling. With ‘Pitch to Get Rich,’ we are sharing the story of entrepreneurs who dare to dream and build. The series is more than entertainment it is a platform where fashion, business, and innovation meet, showing how Indian creativity can succeed on a global stage”.
Sanjay Nigam, Founder of Fashion Entrepreneur Fund, added, “‘Pitch to Get Rich’ is about supporting the ‘Make in India’ spirit and giving real business opportunities to fashion talent. Beyond investments, the show is competitive, entertaining, and inspirational. Partnering with JioHotstar allows us to reach a wide audience and encourage fashion entrepreneurs across the country”.
For the first time, India’s fashion industry takes center stage in mainstream entertainment. The show celebrates homegrown talent, fosters innovation, and highlights the business side of fashion. With its mix of star power, mentorship, and substantial funding, ‘Pitch to Get Rich’ promises to be an exciting platform for the next wave of fashion entrepreneurs, inspiring audiences nationwide.
Don’t miss the premiere of 'Pitch to Get Rich' on JioHotstar Specials from October 20.
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