MS Dhoni makes investment in Fitness Startup Tagda Raho
Mahendra Singh Dhoni has made an investment in Tagda Raho, a Bangalore-based fitness startup focused on revitalizing traditional Indian fitness practices. Dhoni's association with Tagda Raho highlights his dedication to fostering a healthier India through a fusion of traditional workout approaches and modern fitness methods. Renowned for integrating traditional Indian workout gear with contemporary training techniques, the startup aims to broaden its presence beyond Bangalore.
Tagda Raho's distinctive method involves blending traditional Indian fitness tools such as Gada, Mudgars, Vajra, and Sumtola with innovative workout regimes, attracting attention from various quarters. This unique fusion has piqued interest not only among fitness enthusiasts but also garnered recognition from professional teams and institutions like the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). Their inventive training methodologies have gained traction, establishing the brand's credibility in the industry.
In Dhoni's view, "Fitness has always been a part of my life, starting from sports in my youth to now incorporating workouts into my daily routine". He resonates with Tagda Raho's inherent Indian approach, emphasizing the activation of dormant muscles while enhancing core strength, stability, and mobility. Dhoni's investment in the startup aligns with his vision of fostering grassroots-level growth for indigenous brands.
Expressing his excitement, Dhoni mentioned, "I believe in investing in startups and local brands to aid their growth from the ground up." His partnership with Tagda Raho signifies his commitment to revitalizing forgotten workouts into prominence. He stressed, "I'm thrilled to contribute to the brand's expansion and bring workouts to every corner of the country".
Rishabh Malhotra, Tagda Raho’s founder, highlighted Dhoni’s influence as a fitness icon and his support for indigenous brands, stating, "His dedication to fitness and endorsing local brands perfectly aligns with our goal to empower individuals for healthier lifestyles and elevate traditional Indian physical culture". Malhotra emphasized the brand's ambition to extend its training centers across India and explore international markets, leveraging Indian fitness practices for a global impact.
