ZEE Entertainment and Nasscom partner to boost AI Startups

By siliconindia  |  Thursday, 23 November 2023, 12:20 IST

ZEE Entertainment and Nasscom partner to boost AI Startups
Zee Entertainment Enterprises has teamed up with Nasscom for its newly launched Generative AI Foundry program, geared towards nurturing innovation and expansion within the startup ecosystem. This collaboration will see ZEE's Technology and Innovation Centre primarily dedicated to facilitating and backing co-created generative AI solutions for India's media and entertainment sector.
In a joint initiative, Nasscom and ZEE’s Technology and Innovation Centre organized a one-day workshop aimed at identifying shared interests and exploring potential collaborations. As part of this workshop, ZEE hosted 14 startups participating in Nasscom's Generative AI Foundry program at the ZEE Technology & Innovation Hub in Bengaluru. Through this unique initiative, the company seeks to promote cooperative growth and empower these selected startups to thrive in the ever-evolving AI landscape.
Nitin Mittal, ZEE's President of Technology & Data, expressed, "We are thrilled to embark on this collaborative journey with Nasscom, with the goal of shaping India's AI community's future. The alignment between our efforts, Nasscom's dedication to nurturing tech startups, and ZEE's leadership in media innovation signifies more than a meeting of minds it signifies a fusion of forward-thinking visions set to define the industry's next phase. As a leader in India's Media and Entertainment ecosystem, this partnership underscores our commitment to enhancing consumer experiences through digital technologies. At ZEE, we believe that partnerships like this are crucial in propelling startup growth and fostering innovation in India's AI landscape".

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