·  MS Dhoni joins Acko as investor and brand ambassador, backing its digital-first insurance model.

·  Acko has served 78 million+ users and issued over 1 billion policies with a paperless, zero-commission approach.

·  Reported  Rs  2,106 crore revenue in FY24, with major investors like General Atlantic, Accel, and Elevation Capital on board.

Cricket icon MS Dhoni has invested strategically in digital insurance firm Acko through his family office, Midas Deals, and also joined as the brand ambassador of the company. The development is likely to greatly enhance Acko's visibility and credibility in India's fast-changing insurance landscape.

Founded in 2016 by Varun Dua and Ruchi Deepak, Acko is a digital-first, direct-to-consumer (D2C) insurance platform offering auto, health, travel, and group health coverage. The platform stands out with its zero-commission, paperless model, and instant claim settlements, making insurance simple and accessible.

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Dhoni, a car fan himself, explained that insurance has tended to seem overly complicated. "Acko simplifies where there was complexity," he said. "Their tech-led, customer-first approach is the way New India wishes to interact with trust, simplicity, and transparency."

Acko has sold more than 1 billion policies and served over 78 million customers so far. The Bengaluru-headquartered firm reported  Rs  2,106 crore revenue in FY24, a 20% increase from the last fiscal. It has raised more than $458 million, with General Atlantic, Accel Partners, and Elevation Capital being prominent investors.

Acko co-founder Varun Dua says, "Dhoni isn't merely a face for Acko; he embodies our values discipline, innovation, and trust. Together, we're going to remake insurance into something people actually connect with."

Using Dhoni's popular public image, Acko wants to further fast-track its vision of making insurance easier and more accessible for everyone in India.