“It used to be that when a franchisee called us and said, ‘My machine isn’t working,’ I had to send someone 100 miles to go look at that machine, it could be that the machine just wasn’t plugged into the wall. Now I can diagnose problems before they happen, over the phone, with real information from the machine,” said Shah to fastcompany.  

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The Water ATM was a breakthrough for Sarvajal as they ensured that there was timely and uniform distribution of water to the rural people in the country. It requires atleast 3000 to 4000 people in the village to ensure that the filtration machine is a viable option. Sarvajal has also partnered with Audi to modify the ATM machines.

“The way India’s water businesses are structured is that you have to have regulatory approval to sell what they call ‘packaged water,’ bottled water where you break a seal before you open it, the reason the ATM idea is so critical for us is that it allows us to sell clean water that’s not in a bottle. You come to it and you hit a button and water comes out, like the machines at grocery stores in the U.S. We feel it’s extremely disruptive.”

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