Water is a politically sensitive issue in India as well as in many other countries. People generally think that water is resource given to them by an unknown divine power. Sarvajal has made a smart move by ensuring that every filtration machine is ‘literally’ transparent so that they understand the usage and wastage of water to become more careful and economical in its usage.   

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The best franchisees tend to be the ones who need this as their bread-earning business; there are a lot of folks who were doing low, blue-collar labor jobs, traveling long distances every day to work on a cell phone tower or a construction project. Instead, they’re staying in their village and selling water to their community. Those are the ones that work the hardest.” There are even a handful of people who, after becoming a Sarvajal franchisee, have been elected to become the mayor of their community and that’s happened about 10 times," says Shah proudly as quoted to fastcoexist.

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