• THIP receives IRDAI’s Direct Insurance Broker license (Life & General)
• Will offer curated health and term life insurance via platform and communities
• Expansion aligns with THIP’s mission to improve health literacy across India

The Healthy Indian Project (THIP), a bootstrapped health literacy platform which has become well known for fighting medical misinformation, has been awarded the Direct Insurance Broker (Life & General) license by the Insurance Regulatory and Development Authority of India (IRDAI).

This policy go-ahead allows THIP to distribute insurance products directly through its online platform and extensive community networks. The company will start with health and term life insurance plans carefully selected in collaboration with top insurers. This is a major strategic shift, adding insurance distribution to the company's core objective of promoting health literacy throughout India.

Established in 2019 by entrepreneur Sudipta Sengupta, THIP has established its legacy around empowering people with reliable, condition-specific health information and lively community backing.

Also Read- Heph Partners with Capri Global to Integrate Insurance Solutions into Lending Platform

Reflecting on the growth, Ankita Srivastava, General Manager, Strategy and Growth at THIP, said:

"Obtaining this broking license is a landmark moment in THIP's evolution. We've fostered deeply active health-centered communities throughout India over the years. With this license, we can now serve them better. Our mission has always been to enable people to make informed health choices, and insurance is a key part of that.". By combining customized insurance products with our learning materials and community perspectives, we aim to make health insurance more accessible and comprehensible. This also provides a sustainable source of income for us while positioning public health at the center of our initiatives."

THIP will roll out customized insurance products in the next few months tailored to users' health interests, content interaction, and community engagement providing a personalized and educated route to coverage.