O2-Matic Innovation 'Portia,' a Bengaluru-based startup founded by John Joy and Sanjay Pillai, has created a portable instant oxygen generator that can provide life-saving gas in just 40 seconds. It is the world's first portable oxygen generator that produces 99.7% pure medical-grade oxygen. In a statement, the founders explained that The Primer provides all the details about the 'White Space' innovation and the uniqueness of 'Portia' compared to cylinders and concentrators. They emphasized that their product complements, rather than competes with, cylinders and concentrators and bridges the gaps in oxygen availability during critical times.

Explaining their innovation, they said, "The product 'Portia' is a Chemical Oxygen Generator and is a pure play mechanical product and does with any reliance on supporting infrastructure like trained manpower, batteries or power. Significantly, Portia does not store oxygen and instead generates oxygen using patented chemical compounds and a unique process to generate 99.9 percent pure medical oxygen. It has been granted Global Patents across the US/ EU/ UK/ India and even China and is the first medical oxygen brand in the world".

"Our price points for Portia vary from Rs 42,000 per unit to Rs 96,000 depending on the customization required. We want people to be able to go to a pharmacy or a general store and walk out with their requirement of oxygen, be it 100 Litres or 1000 Litres and ensure that our tagline of Oxygen 'Whenever Wherever is realized', As of date, we have sold 1000 plus units of Portia. We are looking to engage with large-scale user departments in the Government of India for further sales", said Sanjay.

John stated, "The plans made for developing this product, in terms of innovation and its reach, were we forced to look at new options in the product development and commercialization phase during the Covid pandemic. We had to move our manufacturing operations overnight from Bengaluru to Coimbatore. We are now working on reducing the weight of our innovation with the use of new age materials and are on the way to getting our CE marking and US FDA approvals for sales in Europe and the USA".