A win-win Raksha Bandhan for Blinkit & Swiggy: Delivered 700 Rakhis & bagged 
11k per min
As people celebrated Raksha Bandhan excitedly, quick commerce platforms like Swiggy Instamart and Blinkit reported impressive sales figures and milestones. This is the beginning of India's big holiday season, which ends with Diwali later in the year. When compared to their performance in 2023, the sales of all two businesses have increased.
Expressing to this tremendous sales, BlinkIt’s CEO, Albinder Dhindsa announced on X, “We’ll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today! And at its peak – we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the ones who placed their first blinkit order today) for trusting our service. Happy Raksha Bandhan to all from Blinkit.”
Mr. Dhindsa also said that for Raksha Bandhan, it would go international and accept orders from six countries, including the United States, Canada, the Netherlands, Germany, France, and Japan. In 2022, Zomato, led by Deepinder Goyal, purchased Blinkit, which was formerly known as Grofers, for all-stock USD 570 million. These announcements bring to light the growing trend of festival shoppers relying on quick commerce platforms.
Similarly, Swiggy Instamart reported an outstanding sales surge. Responding to that, Co-Founder Phani Kishan penned on X, “Raksha Bandhan celebrations are in full swing-clocking higher orders per minute (OPM) than our peak yesterday, which was already a historical high.” He added, “We expect to sell as many rakhis today as we have sold all year, and that’s already 5x more than last year!” The previous day, he had enthusiastically posted, “We’ve sold 5x the number of rakhis this year on @SwiggyInstamart compared to all of last year, and Raksha Bandhan is still tomorrow!”
