Key Factors a Startup should Look for in a Creative Hire for 2016


Bengaluru: In today’s competitive technology world, every piece of visual content a brand creates, impacts the customers’ trust to a great extent. Brands can often set the stage for even the smallest companies to compete against bigger, established ones. The questions is—what is an executive-level director expected to do, on a day-to-day basis and what skills must they possess to be successful?

While some executives should have an eye for design, there is a lot more creativity that goes into the role. Here is a list of eleven entrepreneurs from Young Entrepreneur Council (YEC) who share their views on what else they expect from their creative leads in the coming years.

Ability to Scale a Team

The mission is to hire someone who can get their hands dirty, with little resources. Your aim is not just to hire a creative genius but also to find someone who is more organized and process-driven to build an entire team.

Aaron Schwartz, Modify Watches

An Creative Analytical Thinker

A start up’s creative director has to be ready to test a minimally viable product, track analysis, fail fast and pivot just like the rest of us. Design serves a purpose: to increase click and conversion rates. The creative director needs to think like a design innovator and test new elements for their impacts on business metrics.

Manpreet Singh, TalkLocal

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