Be genuine

It is imperative to remember that fabricating startup stories is the worst idea of them all. You may believe that a good story will inspire your consumers to buy your product but that is only a myth. What will really draw your market segment is your product and what your startup story will do is give a character to your product or service and make it authentic. Be genuine to the press and allow them to love you for it.

Follow up

“At times when the PR agents are communicating with the press they may not be telling the same story that we would want people to hear.” Ram Prakash said. An  entrepreneur or founder of the company should always keep a track of the conversation if it is not possibly to personally interact with the media firm or journalist. What can happen otherwise can be disastrous. The founder can be misquoted, or worse his words can be misinterpreted. Get personal and remember that the media is your company’s face.

On coverage by Media of Startups

“If the Media can enable them (the entrepreneurs) to capture their stories of how they are making a difference and how they are creating sustainable and productive jobs, then it is going to be a great, a great encouragement for startups.” Sunil Goel CEO at YourNest Angel Fund. “It (Media coverage) has improved significantly. The desire of media to cover the entrepreneurs who have broken away from the shackles of a desk job is very inspiring.” He added.

Sunil also mentioned that the press should not hassle the startup entrepreneurs with questions about “revenues and business models” as this makes them nervous and they end up approaching PR firms to deliver their speeches instead.

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