BENGALURU: Starting up own restaurant- is no more a secret ambition of many millennials today. With rising number of food reality shows giving wings to the budding ‘chefs’, many of them are reshaping their dream business which has lesser risk. So, rather than choosing a dine-in restaurant- or a take-way store, millennials are getting into offbeat food businesses. And in India, where interest in food is at an all time high, which gives potential to innovate and monetize the passion. In spite of high failure rate due to lack of funding, younger demographics are not lagging behind from experimenting with food as a business. Here is a list of five innovative food ventures that are experimenting at its best, as compiled by Anoothi Vishal for The Economic Times.

Salad Days

Founded by: Varun Madan and Kunal Gangwani

Varun Madan and Kunal Gangwani, alumnus of Xavier School of Management Jamshedpur, jammed to start something of their own. Rather than selling away conventional meals, the duo zeroed in on salads "which form such a vital part of everyday meals in the world, but were lacking in India". Madan and Gangwani developed a taste for the raw while their stay in the U.S. West Coast, and Scandinavia. Without any formal background in food, they took up a challenge to open Salad Days, a delivery-only venture in Gurgaon two years ago.

With its smartly packaged offerings, lean operation with three kitchens, and marketing through social media Salad Days has seen success in Gurgaon. At 240-400 per salad Madan and Gangwani tapped into an aspirational-meets-convenience need. "We have high repeats and customers who have spent 1 lack an year on just salads for themselves," says Madan to ET.

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